Strutter Whiskey Makes a Bold Entrance With Bear Swagger

Published

April 11, 2025

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Strutter’s packaging, designed by Denomination, leans into full-on flavor with an unapologetic look. The bright orange label pops against the golden whiskey, with a strutting bear illustration that nails the brand’s name and swagger.

The chunky serif typography has a cute attitude, bending slightly to hug the label shape without losing impact. The burnt orange and navy blue combo feels playful but grounded, and the wooden cap topped with an embossed “S” completes it.

1 response to “Strutter Whiskey Makes a Bold Entrance With Bear Swagger”

Phillip Small

12 months ago

That bear knows how to make an entrance. Honey dipper, leather jacket, full of strut and charm!
All thanks to the talented illustrator, Blair Sayer from WatermarkCreative.co

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover