“Drip, drizzle, or devour.” That’s the creative vision behind Soom Foods’ elevated packaging rebrand.

Soom is the tahini you never knew you needed, the perfect complement to elevate your favorite dishes—and the Soom sisters knew it was time to rebrand.

Pulp+Wire was tasked with the delicious challenge to bring the delicate yet critical informational elements to the forefront of the packaging while giving each roasted and ground sesame tahini SKU in Soom’s product line an elevated look.