Kraft Pocket Parm Takes Cheese to Grate New Places

Published

Kraft has sold grated Parmesan cheese in its green shaker for generations. It’s one of those grocery staples you recognize almost instantly.

Now Kraft Natural Cheese is shrinking that kitchen classic into Pocket Parm, a miniature shaker with a clip and colorful collectible charm that turns cheese packaging into a bag charm.

The fun is in keeping the recognizable bottle shape while giving it the playful proportions of a tiny accessory, with Tomato Basil Parmesan, Garlic Herb Parmesan, and Grated Cheddar bringing new flavors into the mix. While most cheese packaging is designed to live in the refrigerator or pantry, Pocket Parm borrows from the obsession with miniatures, collectible charms, and limited drops, turning an everyday condiment into a surprisingly desirable little object. I never knew I wanted a mini parmesan shaker, but now I feel like I absolutely need one.