There are probably too many trade shows for new and emerging brands, but the best thing about them is just how many people are out there trying to bring new CPG products into the world.

For instance, Newtopia Now has quickly established itself as a premier destination for startup brands. More than half of its exhibitors are appearing at a trade show for the first time, filling the floor with products, ideas, and perspectives that still feel genuinely new.

That newness also extends to much of the packaging on display, where you’ll find a new wave of founders who understand the power of design from day one, using it not as a finishing touch, but as a fundamental part of how their brands introduce themselves to the world.