• Tecate’s packaging redesign and visual identity refresh, courtesy of the design agency Bulletproof, speaks to the brand’s roots and dedication to working class folks.
• The redesign features the return of the ingot motif, a refined flight-ready eagle emblem, updated typography, and updated color blocking.

Late last year, Michelob Ultra overtook Modelo and became the best-selling beer in the US by volume. This isn’t to take away any shine from the beloved Mexican lager, but it’s an impressive run from a beer brand that managed to dethrone Bud Light—that ain’t nothing. 

Still, unseating one of light beer’s workhorses has forced other Mexican lagers to step up their game.