Everyone loves a good box of chocolates; if chocolate brand Cailler knows anything, the younger demographic needed a box that they could relate to. So instead of your typical stuffy-looking box, Seymourpowell designed a box for the brand that’s loaded with character and buoyancy. Furthermore, the color palette used on the packaging system is soft and approachable, while the gilded details add a luxuriousness to the design. I don’t know if I’m in the exact demographic, but I definitely want a box of these chocolates.

Leading design and innovation agency, Seymourpowell, has collaborated with renowned chocolate brand, Cailler, to redesign the packaging of its Christmas pralines collection. From beautifully decorated boxes featuring whimsical winter landscapes to a new, recyclable chocolate tray, the new range aims to attract a younger generation of chocolate lovers while remaining true to Cailler’s provenance and heritage.