Who She Is…

Founder and principal at The Goldstein Group, Terri is a passionate entrepreneur and Visual Brand Strategist who restaged over 200 of America’s most beloved brands in the course of her career. At the core of her branding philosophy is the proprietary Shelf Sight Sequence™ that reveals how the mind retains visual information while shopping and how to unleash this knowledge to drive purchase intent. By applying a delicate balance of informed insight and vibrant intuition, Terri develops new directions and designs that can be seen, felt and readily understood by consumers in the retail environment. The result? Visual identities and package designs that breathe new life into brands. 

Her Session: What Women Want to See, Feel and Understand about Brand Packaging view all sessions