Fall is the perfect time of year to see leaves change color, to reflect on summer romances and heartbreaks, to stop sweating through every one of your shirts, and to daydream about what pumpkin spice nightmare corporate America will serve us this year.

Looks like 2019 is full of horror, and perhaps the biggest scare of the season thus far is Pumpkin Spice Spam. The packaging takes the original Spam branding, swapping the gradient blue for a more seasonal orange gradient. Replacing the iconic and unappetizing Spam sandwich are two pumpkins, which serve as a stark reminder that pumpkin spice tastes absolutely nothing like pumpkins but hell, branding is branding.