ROY G. BIV

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Join us on our second round of ROY G. BIV as we feature our favorite red packaging of the week.

Before and after design posts are the most fun to write. Everyone loves to look at the “before” photographs and pick the design apart as they compare it to the shiny new art direction that will replace it. Molitalia, one of the biggest food companies in Peru, is revealing the full redesign for one of their pasta line “Especialidades and it’s quite a head turner! That hot tomato red will never be called a wallflower.

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