What happens when a well-known influencer takes to creating her own coffee brand? Whimsical magic. The design for Chamberlain Coffee combines vivid colors with creative and fun illustrations for a brand design that is approachable for the millennial generation. The various animals sipping coffee, coupled with a specialty type-face make this a brand that is well-poised to become one of the more recognizable bean brands in future years.

Capturing the casual, humorous, and colorful personality of Emma Chamberlain was at the very heart of rebranding her beloved LA-based D2C brand, Chamberlain Coffee.

Your relatable coffee brand targeting young millennials, Chamberlain Coffee is a brand that praises coffee lovers and believes that coffee is more than just a beverage. It is an attitude and a mood. It gives consumers honest and real coffee moments allowing them to connect with friends, feelings and memories. Originating from Emma’s personality, the brand universe is driven by a playful tone of voice and builds on four initial characters that represent characteristics we can all relate to.