Packaging is moving toward more personal, imperfect design systems, and Riccardo Dot’s 50010, the ZIP Code-inspired name for the Liqueur brand, fits right into that shift.

Yellow, orange, green, and warm browns turn the fruit into the color system, connecting Italian limoncello traditions with something a touch more handmade. The flat illustrations show citrus whole, cut, and peeled in a simple graphic style that’s reminiscent of vintage packaging, while cleverly reflecting the brand’s zero-waste process, where each part of the fruit has a purpose. Loose handwritten typography sits against a more orderly green frame, making each bottle feel like a note from the people who made it. In a CPG landscape increasingly drawn to storytelling, craft, and human touches, 50010 stands apart by allowing the design to feel like an invitation into the brand.