- All Día is a new brand of tequila-based RTD cocktails with a lower ABV than most light beers.
- Helms Workshop designed the packaging in collaboration with All Día’s co-founder and creative director, Ailee Petrovic.
“All Día” is Spanglish for “all day,” but it’s also the name of a new Ready-to-Drink (RTD) beverage line inspired by popular tequila-based cocktails like Ranch Water, Paloma, Chilton, and cucumber spritz. Unlike other RTD cocktails, All Día has a lower alcohol content, 2.5% Alcohol By Volume (ABV), than even light beer, which is typically 3% and up to 6 percent ABV. If microdosing alcohol were a thing, All Día might just be the RTD for it.
In addition to the low ABV, All Día drinks are made with “real” ingredients and no added sugar.
