Can physical packaging bolster an iPhone app’s brand?

Social media influencer activation campaigns have become one of the more popular marketing strategies for startup companies. Turning to celebrity influencer activations can not only create brand awareness, but also drive sales. Influencer marketing has the power to get the message across authentically, with one study showing that 80% of consumers make purchases from an online store after a recommendation from an influencer.

Quinn is one of the most recent examples of this particular type of marketing campaign.