POLO picks Taxi Studio to deliver a modern classic
Last summer Nestlé appointed Taxi Studio following a three-way pitch to re-affirm the POLO brand’s status as the iconic British mint.
After generations of enjoyment, the POLO brand’s packaging was in need of some TLC to keep up with the times. Our team at Taxi was brought in to help refresh the POLO brand identity and enhance stand out on shelf in a way that drove relevance with a younger audience and retained existing, loyal customers.
