As Lizzo once said, “if the juice ain’t worth the squeeze, then the juice don’t look like this.”

We don’t think Lizzo was talking about Eau De Juice, Cosmo’s new fragrance line launched August 1st in collaboration with LUXE Brands but, God, we wish she were.

The new line may look like the sexy older cousin of the Hi-C you’d want to drink on a hot, summer day, but they’re only moonlighting in juice box form. Of course, the juicy collaboration is significant for the lifestyle magazine. “Fragrance is the busy girl’s best secret weapon, and considering the fact that Cosmo readers account for one-third of all beauty spending in this country, this is the perfect new extension for our brand,” said Cosmo Editor-in-chief Jessica Pels in a press release.?