Located 1,500 miles away from the East African coastline, the island nation of Seychelles is a far-flung balmy beach paradise surrounded by blue water for as far as one can see. The remote tropical paradise is now a popular holiday destination, with a harmonious blend of African, Indian, and European culture that contributes to the special uniqueness of Seychelles.

The vibrant colors and culture of the island come to the fore in the Pearlfisher-led brand refresh of rum brand Takamaka. Using the nation’s flag as inspiration, each bottle incorporates the red, blue, yellow, green, and white colors, while the labels feature bespoke illustrations of the lush and vibrant landscape by local artists along with stories from the founders’ grandfather.