Wanting to stand out in the Greek yogurt category, Dragon Rouge set out to design a new twin pack line for Danone. Dragon Rouge designed Oykos Heavenly with a more sophisticated and premium look and feel, for this “divinely delicious yogurt indulgence.”
In only 2 years since launch, Danone’s deliciously premium Greek-style yogurt Oykos brand has established an impressive position in the indulgent yogurt fixture, exceeding forecast expectations with sales of £29.2m, attaining 12% of the total luxury dessert market and an enviable position as the second largest luxury yogurt brand in the UK.
So in recognising the brand’s success, and realising an opportunity to enhance the Oykos offering, Danone has now introduced an even more irresistible rich and creamy yogurt on a layer of on-trend flavors, Salted Caramel and Cinnamon Apple. The product is made to Danone’s very smooth, creamy Greek-style recipe and aims to further extend its presence on the premium UK yogurt shelf.
