Orita’s packaging, designed by FAENA Studio, doesn’t play it safe. Each bottle leans into maximal color blocking with neon yellows, electric blues, and hot pinks with type that feels pulled from a 70s soda fountain sign.

The logomark wraps the neck like a badge, and it’s bold, cheeky, and impossible to miss on a shelf. The design nails that fizzy, chaotic energy you’d want from a Mexican soda brand reboot.