Aaron Keller, Managing Director of Capsule , and his researchers and designers adventured out into the aisle again! Last month, they jump started summer and indulged in the guilty pleasure of ice cream (read more about it here). This month they’re feeling refreshed after investigating another pleasure category, shampoo.

They experienced the good, the bad, and the smelly in this particular aisle. They discovered some interesting findings and found areas with great potential in shampoo packaging.