Once Upon A Farm created a wide range of whole fruits, vegetables, and superfood blends that are specifically customized for the three stages of an infant’s life. Unlike normal shelf-stable baby food, the company uses a process called High-Pressure Processing which allows the fruits and veggies to retain their natural flavors, aromas, colors and nutrients for an extended shelf-life of 120 days post-production.

Once Upon A Farm believes in “convenience without compromise”. With that in mind, BPA, Phthalate and PVC-free packaging was developed that would allow consumers to either freeze or refrigerate the pouches without compromise. Whimsical typography laced with tiny illustrations add a playful quality to the brand’s identity which in turn attracts the young consumer.

“When you think baby food, you probably think transparent jars housing warm, preservative-laden “food” that is intended to provide vitamins, nutrients and delicious ingredients to your baby or toddler. Right? Since Gerber launched in 1928, with other baby food companies coming quickly after, parents today still turn to the shelf-stable aisle for childhood nutrition with little innovation in product (and packaging). What if I told you that there is finally true change in the baby food industry both from a packaging and product standpoint? I am excited to introduce Once Upon a Farm, a new company out of San Diego that is reinventing the baby food industry and becoming the new gold standard in early child nutrition.”