Think Bold Studio designed the intricate label for Odemel, a Portuguese-based premium mead. The label features an elegant typeface adorned with elaborate illustrations, gold and red foiling, and an aura of opulence all working together to highlight the brand’s exceptional product.

Odemel is a mead created in Portugal, mead is considered to be one of the first drinks invented by Man, it is an alcoholic beverage made by fermenting honey mixed with water, and sometimes with added ingredients such as fruits, spices, grains, or hops. The Odemel brand grows from the desire to glorify honey and immortalize moments. It is a premium brand of mead that undergoes a minimum aging period of 12 to 18 months. Designing a label for mead required a creative and strategic approach that effectively communicates the unique characteristics of the beverage and appeals to the target audience.