Based in Dallas, Texas, Oak Cliff Brewing Co. shares a packaging system highlighting the brewery’s mission to create a diverse, culturally rich community. The packaging is designed by TraceElement and focuses on rich color palettes and highly engaging typography. In addition, each can’s label wraps around the can, allowing the graphic to be seen as one when placed in a six-pack.
Oak Cliff Brewing Co. is a local brewery located in the arts district of Dallas, Texas. The brewery was founded by Joel Denton, who wanted to escape the corporate world and reconnect with his childhood neighborhood. Oak Cliff is a diverse and culturally rich community, which inspired the visual identity and packaging for the tap room, merchandise, and core beer labels.
