The mushroom-based functional superfood and vitamin company, Nummies turned to Isabela Rodrigues and Glaiton Tatsch to create a packaging system that expands the brand into a more playful space. The bright logo paired with quirky typography pairings showcases the brand’s more lighthearted side, yet, the simple layout and frosted jars add a sense of trustworthiness and reliability that consumers crave in their healthcare brands.

Nummies is a mushroom-based functional superfood and vitamin company that aims to help people get nutrients conveniently and tastefully. To create a strong and recognizable brand, our main challenge was to expand the brand’s health concept to a more playful and proprietary universe.