Pulled from the acronym MAsa MAdre “MAMA” is the name of the Mexico City-based beer brand. The packaging for the beer, designed by FAENA Studio, merges a youthful perspective with a bold outlook. A sense of mature delight oozes from the bottle’s design through bright colors and chunky, nostalgic typography. The design is quite simple, yet the oversized typography and upbeat aesthetic allow this packaging design to appear much more complex.
