Kurin’s design is clean, straight-forward, and decidedly luxurious.

This tumbler’s packaging utilizes a charcoal cylinder to transport the product, one that is adorned with a type-forward gold-foiled logo. Inspiring people to drink more water everywhere, the repetitive and striking water droplet pattern makes for a funky, refreshing element in an otherwise sparse design.

For this new-and-improved tumbler that can be cleaned on-the-go, we were challenged with naming, branding, packaging, and creating a how-to guide. To align with the product, we landed on the Japanese word for “clean” as a namesake.