While it’s essential to feed our stomachs and souls, it’s just as important to feed our heads. So the New York, London, and San Fransisco-based agency Turner Duckworth recently created the visual identity and packaging system for the Korean brand Headworks.
The design system incorporates crisp, white packaging with straightforward typography and a rainbow-inspired halo design. Keeping the packaging fresh and clean is a visual cue to just how your hair will feel after using the product. While simple, the packaging for Headworks is robust and feels complete. Plus, can we mention how fun the embossed bottle on the box for the bottle is? One word: clever.
