KARAT, a Moscow-based cheese factory, has been undergoing a complex rebranding, and KARAT Cottage is their latest endeavor. The new dairy brand includes items such as cottage cheese, sour cream, and butter. Depot WPF designed this third line, creating something modern and fun.
“The strong and emotionally warm naming (‘Cottage’ or ‘a la homemade’) mandated how its packaging design would look like. It doesn’t contain any complicated color schemes and photos, it’s simple and even naive at some point. Looking at the packaging you understand that this item is produced at a modern factory, but it’s absolutely simple and natural.”
