• Juno Soda by Saint-Urbain brings oversized retro typography and vibrant fruit-coded colors to the prebiotic beverage aisle in the most joyful way possible.
• Juno leans all the way into soda culture with a Barcelona-born graphic energy that makes every can impossible to ignore.

The functional beverage category has been so consumed by wellness anxiety that seeing a soda can burst onto the scene looking like a vintage 1970s graphic design poster is a refreshing sight.

Juno, a Barcelona-based prebiotic soda designed by Saint-Urbain, wraps each can in an oversized typographic treatment in which the letters stretch across the entire middle band in a wide, rounded retro typeface. 

Juno clearly made a commitment to celebrate soda culture rather than apologizing for it, proving that a drink made with real ingredients and prebiotic fiber does not need to look like a supplement to be taken seriously.

Juno is a Barcelona-based soda brand that reimagines the classic soft drink through a contemporary lens. Built around real fruit, natural ingredients, and prebiotic fiber, the brand aims to deliver a soda that feels vibrant, flavorful, and balanced rather than artificial or overly sweet.

Rather than presenting itself as a health drink, Juno positions itself as a better soda—one that tastes bold and refreshing while using real ingredients and natural fruit blends. Flavor combinations like Lime Ginger, Tangerine Passionfruit, and Hibiscus Pomelo bring a modern twist to soda while maintaining the bright, satisfying experience people expect from the category.

The challenge was to create a visual identity and packaging system that reflected this new approach to soda: colorful, joyful, and nostalgic while still feeling fresh and contemporary.

The result is a bold graphic brand system built around oversized typography, vibrant color, and playful vintage references that transform each can into a piece of graphic design.

The Brief: Reinventing the Soda Experience

Juno set out to challenge the conventions of traditional soda branding. While many modern beverage brands lean heavily into wellness aesthetics or minimal design, Juno wanted to celebrate soda culture itself.

The brand’s philosophy was simple: make soda exciting again.

This meant creating an identity that felt nostalgic and playful while communicating the product’s real-ingredient philosophy. The design needed to capture the feeling of summer, sunshine, and carefree refreshment while standing out on shelves filled with overly serious “functional” drinks.

Strategy: A Graphic Identity Inspired by Vintage Soda

The design draws inspiration from vintage soft drink graphics and retro advertising, where bold typography and strong color palettes dominated packaging.

Rather than relying on complex imagery, the identity focuses on large geometric forms and graphic shapes that wrap around the can. The brand’s oversized wordmark becomes the primary visual element, transforming the packaging into a striking typographic object.

This approach gives the brand an unmistakable presence. From a distance, the cans read as bold color fields punctuated by the massive Juno logo, instantly recognizable and visually playful.

Logo and Typography

At the heart of the identity is a custom wordmark designed to function almost like an illustration.

The oversized “Juno” typography wraps around the can in a continuous graphic band, creating a sense of movement and rhythm as the viewer rotates the product. The letterforms are geometric, bold, and slightly playful, drawing inspiration from vintage signage and mid-century soda packaging.

A smaller oval “sticker” mark appears on the front of the can, functioning almost like a label applied after production. This element adds a casual, handcrafted feeling while clearly presenting the brand name and flavor information.

Together, the large typographic system and secondary label create a flexible identity that can shift between bold graphic branding and more traditional product labeling.

Color System

Color plays a central role in the Juno identity.

Each flavor is represented through a vibrant color palette inspired by fruit and summer environments. Lime Ginger appears in bright green, Tangerine Passionfruit in saturated orange, and Hibiscus Pomelo in vibrant pink.

These bold colors wrap around the cans and packaging, creating strong visual blocks that immediately differentiate the flavors while maintaining a cohesive brand system.

When displayed together, the cans create a lively, almost cinematic color palette reminiscent of vintage soda advertisements and summer beach scenes.

Packaging Design

The packaging system uses a minimal structure that allows the graphic identity to shine.

Each can features the oversized wordmark wrapping across the surface, while flavor names appear in expressive script typography layered on top of the color field. Small graphic elements—like starburst shapes and geometric forms—reference sunbursts and fruit slices, reinforcing the brand’s playful personality.

Beyond cans, the system extends to shipping boxes, merchandise, and retail materials, where the bold typography and color palette create a cohesive visual language.

The result is packaging that feels instantly recognizable while maintaining the flexibility needed for future flavors and product extensions.

A New Visual Language for Modern Soda

Juno’s design demonstrates how strong graphic simplicity can transform a product category. By leaning into bold typography, bright color, and nostalgic references, the brand reconnects soda with the joy and energy that once defined the category.

At the same time, the product reflects a more contemporary approach to soda—one made with real fruit, natural ingredients, and prebiotic fiber to deliver flavor while supporting balance and refreshment.

Together, the identity and packaging create a brand that feels both timeless and new: a soda that celebrates the past while confidently reimagining the future of the category.