House of Puente’s Perfume Packaging Is In Full Boom

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HueBold’s design for House of Puente plays with contrast. The clean, angular outer boxes open like petals, revealing perfume bottles nestled inside.

Each scent is paired with a different illustration or pattern on the base of the box, hinting at what’s inside without overly spelling it out. The typography is minimal, and all caps are arched softly, giving the packaging a layered approach with the feeling of unwrapping a gift.