From: makes the gift of giving easier than ever before.

“We were tasked with envisioning a retail store with exclusive products that target and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.

The From: store and packaging were conceptualized around the idea of receiving a letter. Our products are a gift to the customer, specialized just for them.”