The #2 occupied chew brand in the mass market, Oinkies are irresistible, long-lasting treats made with layers of naturally nutritious, genuine ingredients you can actually see.

Hartz Mountain Corp expanded the Oinkies portfolio by adding new forms, textures, and ingredients to the line, making it the perfect time for a brand restage. Engaging branding agency Freshmade to help with its design update, Oinkies sought to clarify its offerings and modernize its visual identity for optimal growth.

Taking the legacy of the brand into consideration was critical. As with any refresh, it’s essential to carefully weigh the scale of revolution versus evolution without going too far. Achieving this balance with a top-rated brand like Oinkies makes the stakes higher.