Free The Birds Unites World Leading Sanofi Cough Brands

Published

March 7, 2022

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Cough syrup is never something you want to have to need, but if you do, Free The Birds packaging design for Sanofi’s cough syrup can help ease the pain just a little. The design agency worked to edit the typography, iconography, and layout to create a more recognizable branding system and create a more efficient packaging system. While entirely professional and medicinal, the new packaging system is still approachable. Plus, the arrow pointing forward helps inspire a positive outlook and offers just the right amount of sympathy.

Editorial photograph

?Creative agency Free The Birds reveals its latest project with global healthcare company, Sanofi, including a transformative brand identity and packaging refresh for the lead global cough products Mucosolvan and Bisolvon. It is the latest in a long line of creative projects from Free The Birds, which in recent years has established itself as a design expert in the field of healthcare.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover