Bulldog developed the name and identity for these eco-friendly bulbs:
Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.
Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.
