Maison Myrthus Wraps the Art of Giving in a Ribbon Inspired Identity

Published

Maison Myrthus is a Swiss gifting house whose carefully curated objects are made exclusively in Switzerland, and that commitment to local craftsmanship extends to its packaging. 

Amertume Studio built the identity around the simple act of tying a ribbon, translating its graceful loops into an elegant, flowing logotype. The olive-green boxes and stationery are restrained, with oversized black botanical illustrations that borrow from antique botanical engravings. Instead of relying on shiny finishes, elaborate bows, or the usual luxury gift box theatrics, the design finds its charm in the imperfections of traditional printing. It’s all about tactile minimalism, where the materials and craftsmanship make unwrapping as memorable as the gift itself.