The packaging for Arrowtown, designed by Brandon Consultants, combines a dynamic aesthetic with a dedication to ocean conservation.

Inspired by the ocean’s waves as well as marine life, the design uses bold, fluid patterns and colors representative of the ocean, making the brand’s effort to help protect the oceans recognizable. Plus, the bright color palettes and bold typography create an aesthetic that’s upbeat and inviting, something everyone craves when drinking a fruity sparkling beverage.