The Bay Area-based graphic designer Katrina Romulo has worked with period care brand Halia to tackle the market as we knew it. Instead of taking a medicinal route, Romulo and Halia moved in a playful direction to inspire those who menstruate to feel confident, especially during the time of the month you don’t. The lively colors, irregular shapes, and simplistic yet fresh typography create a packaging system that makes an impact.

Halia is a period care brand dedicated to making periods fun. Their goal is to transform periods from this secretive aspect of feminine hygiene, to a normal and celebrated part of self-care. “We want to build a world where it’s the norm (not a novelty!) to have quality period products that are kind to our bodies and the planet.” They offer plastic-free, toxin-free, irritation-free period pads made of organic bamboo and corn fibers to people in the Philippines.