Trends will come and go. Fonts, colors, styles—their popularity will fluctuate. But the one thing that will last for any brand is the way people feel about it.
“You need to find a way to tap into the emotion,” advised Kat Karpati, Executive Director at Hatch. Alongside Creative Director Nicole Flores, they’ve created an agency that crafts brands to, as they describe it, “move people to affection.”
