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We have a drink, a moment, and a lifestyle, going out on Friday with friends to clear the week. This is how the Good Friday project was born, a craft beer that adds those moments of life as an excuse to live together. Being several steps from investigating the user, finding all the points of contact with which we can get the message, the competition, communication style, to developing the final design according to our research, with which we test to verify that they understand it and please the people for whom the company is directed.
Resulting in a brand that “religiously” shows the importance of these moments with people, being identified over others in a simple way by the consumers, appreciating it as a valuable product due to the aesthetics it entails, and raising sales, especially in its store on-line.
