Special Sauce created a distinctive packaging system for Day Ripper, a new player in the non-alcoholic beer industry. Day Ripper was in serach of a design that would make it stand out in a crowded market dominated by large craft breweries and established non-alcoholic brands. Special Sauce conducted a thorough analysis of the competitive landscape and discovered a niche for a brand with an irreverent personality. Thus, the packaging highlights an assertive black and yellow color palette, setting it apart from other brands that feature illustrations and bright colors.

ENAY is a new non-alcoholic brewery looking to break onto the exploding non-alcoholic scene with their debut beer—Day Ripper. The competitive landscape is a land grab by huge craft breweries jumping into the non-alcoholic market, the leading non-alcoholic brewery that dominates shelf space currently, and upstart non-alcoholic brands. To make some noise, Day Ripper needed to stand out on the shelf and demand attention.