Skin Care Brand Cottonly Is Turning A Basic Annoyance Into A Daily Ritual

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Tissues and makeup wipes are a constant subtle reminder that humans are not a perfect species. I mean, let’s be honest, why do our noses even need to run? While we, unfortunately, can’t fix the existential issues of the human race, we can thankfully fix packaging.

The Australian skincare brand, Cottonly, is taking on the industry by storm and helping to refine and sustainably upgrade our daily cleansing routine. The packaging consists of a thoughtfully neutral design with muted colors to pair with any shelf or countertop. These products have packaging to make a previously rudimentary process more elevated and feel more like self-care than a chore.

Editorial photograph