Hello, beautiful people! Let’s kick off the weekend with our collection of concepts inspired by COLOR. Which concept would you like to see brought to life?

Concept

Colorful, deliciously pretty and fun: these are the key traits of “Only Fruit”, a concept brand by Maria Mordvintseva-Keeler. Healthy snacks are a huge trend these days but Maria noticed that “Healthy snacks somehow never look as delicious and fun as the sugary unhealthy stuff.”
From this observation comes the inspiration for her concept work: using 100% natural fruit bars as product of choice, Maria created a playful packaging – entertaining and fun.

“Instead of a conventional logo, the packaging features a dynamic logo: the letter U assumes a different fruit shape depending on the flavor. Bright colors, playful lettering and surreal characters are meant to attract the attention of anyone looking for a healthy alternative to candy.
The concept is built around the secret life of fruit as “those guys are always up to something when nobody’s looking”.

Each flavor is represented by a surreal character with a fun and unique personality and the use of these tiny brand ambassadors works really well when creating supporting material for the packaging (e.g. stickers).