Cattle Brands Studio Designed BLUPHORIA’s Packaging And Identity Systems

Published

July 17, 2023

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BLUPHORIA Wellbeing’s brand identity and packaging, designed by Cattle Brands Studio, encapsulates the essence of tranquility and self-care. With a tagline of “Discover moments to pause and pamper,” BLUPHORIA invites you to experience a unique sense of serenity and reflection.

The visuals intend to go beyond physical boundaries, creating well-being moments that transcend time and space. Through the brand’s immersive digital and physical offerings, BLUPHORIA provides a range of wellness content and sensual products, allowing you to indulge in self-care. Through the soft, beach-inspired gradient and wavy logo mark, a tranquil connotation creates space for consumers to find a moment of peace in their busy lives.

Editorial photograph

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover