AESOP Tells a “Tongue and Cheek” Story for Bristows Traditional BonBons with design and campaign for which includes: new packaging, POS and other print materials. “Played out against a ‘gingham’ backdrop, with a pastel palette defined by the four different flavours, the hero of the new packaging design is an eccentric ‘fruity’ toff. Complete with monocle and neatly coiffed tache – the sweet as a ‘chewy mouthful’ is brought to life by the use of the character’s mouth as the pack window. The choice of a matt finish to the packaging is a subtle nod to Bristows retro credentials – reminiscent of the sweet bags of yesteryear.”