Le Relais Boréale is Montreal’s new hub for beer lovers to get together to sample and purchase new beers, brewed on site. Since these beers are sold exclusively at the Relais, their cans are also unique to the location. The cans’ minimalist style is inspired by the place’s architecture – its raw materials, nordic colour patterns, minimalist lights and the shape of the counter. The brand’s iconic blue and white palette is also integrated into the cans’ designs. All of these elements are reflected in the products’ unique and distinguished graphic designs, allowing the brand and place/venue to be experienced on the cans themselves.