The specialty coffee brand, Blue Bottle Coffee, partnered with multi-platinum recording artist Abel “The Weeknd” Tesfaye and his record label, XO. The two worked together to create Samra Origins, named in honor of the artist’s mother, Samra. The coffee’s packaging design, designed by Blue Bottle with artwork designed by Serge Attukwei Clottey, showcases a sense of heritage and pride through a minimalistic aesthetic. The rich coffee hues are a backdrop to the simple typography and the vibrant sticker hones in on the artist’s roots through a visual expression.

Blue Bottle Coffee, a global leader in specialty coffee, announced a partnership with multi-platinum recording artist Abel “The Weeknd” Tesfaye and his record label, XO. Together, they have created Samra Origins, a brand and product line celebrating Ethiopian culture and excellence in coffee. Named in honor of The Weeknd’s mother Samra, Samra Origins pays homage to his family’s heritage with a shared respect for Ethiopia — the proud birthplace of coffee.