There are two groups of people regarding cheese: lactose intolerant and inhalers. Those who fall into the latter understand the undeniable pull a gooey camembert or a sharp cheddar have. The salty, tangy, buttery goodness can only be made better by the packaging that encompasses it. Iconic French dairy Isigny Sainte-Mère has worked with Bluemarlin to create a refreshed packaging system that better represents the modernized ideals of the brand. The revived teal hue alludes to the sea and the land, instilling a sense of freshness. Further, the updated illustrations create a revitalized sense while honoring the brand’s roots. It’s excellent; even those of the lactose-intolerant variety must agree.

Iconic French dairy Isigny Sainte-Mère is honoring its unique legacy with a progressive design refresh that expresses the very heart and soul of the farmer-owned Normandy cooperative.