Goshen Secret Stash’s New Way Of Visualizing The Coffee Industry

Published

April 24, 2023

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TOKY’s packaging design for Goshen Secret Stash creates a whole new aesthetic for the coffee space. The iridescent details and psychedelic undertones add an element of intrigue to an otherwise predictable industry.

Editorial photograph

Extra special coffee calls for extra special packaging. For Goshen coffee’s limited-run, high-end line, Secret Stash, we designed a hypnotic, iridescent box meant to stay on your counter long after its contents are gone.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover