Bahlsen, an international sweet biscuit manufacturer, is known for its range of brands. Its youngest is a brand dubbed Pick UP!, individually wrapped chocolate sandwiched between two biscuits. The brand recently celebrated its 22 years of existence and needed a new, more modern visual identity.

Pick UP! wanted its new packaging system to be viewed as the chocolate biscuit bar meant for teens within the Bahlsen range. So the brand turned to Auge Design to create and embrace more youthful energy, the same folks that carried out their redesign back in 2021.