JDO, the independent design agency behind Absolut Vodka’s latest collaboration with Olly Alexander, has crafted a distinctive packaging design for the limited edition set launched globally in October 2023.

The new Absolut bottle, resulting from this extraordinary partnership, introduces sleek lines that enhance the iconic silhouette, signaling its exceptional nature. Notably, the front and back labels interact dynamically, creating a sense of depth, drama, and engagement.

Inspired by Olly Alexander’s mosaic artwork celebrating uniqueness and unity, JDO incorporated this vibrant design into the bottle, utilizing both labels to produce a stunning stained-glass effect.