I have witnessed the sea moss trend take off on TikTok, as I got trapped in a health and wellness algorithm where I found myself endlessly watching girls consume the stuff by the spoonful. As someone who doesn’t even like the texture of yogurt, I swiftly scrolled past these videos and opted for my usual golden retriever algorithm instead.

While sea moss of the solid variety is popular amongst health and wellness aficionados, the texture and taste seemingly repulsed more people than it attracted. So when I discovered a drinkable sea moss brand dubbed, you guessed it, Moss, I was intrigued.